Google+ report Essay Example | Topics and Well Written Essays - 500 words

Google+ report - Essay Example An extension of this is co-branding, which is networking in a way, but with brands and organizations that share the values of Pedal Forward, and which can propel Pedal Forwards own brand awareness too. For instance, Pedal Forward can co-brand with an organic food company that has national traction, or a cosmetics brand that focuses on natural ingredients such as The Body Shop, to raise awareness about Pedal Forwards own campaign in Google+. The idea here is to align the co-branding strategy with what Pedal Forward wants to achieve, and what it stands for (Leap, 2012). Another recommendation is for Pedal Forward to utilize Google+ Hangouts to connect with its fan base in real time, and to then capture that real-time interaction and post it on the Google+ page of Pedal Forward so that a larger population of fans can keep viewing that Hangout session after the event, for their benefit. A Google+ Hangout allows for Pedal Forward to interact via text and via video with a group of followers about a specific topic, say bamboo bike trails, and then capture that interaction for later posting. This is a great idea to do on a regular basis, as a way to stay relevant and connect meaningfully with the audience The idea is for Pedal Forward to try and stay fresh and relevant while reaching out to other pages and communities to increase visibility and to engage existing and new fans. Related recommendations along this line of thinking include setting up hooks from Google+ and from Pedal Forwards website to other social media platforms, such as Facebook and Twit ter, Instagram Pinterest, and Kickstarter, to broaden the social media reach of the campaign (Leap 2012). The idea of being able to broadcast Google+ Hangout sessions is great, and something that can differentiate the platform from other platforms such as Facebook. One way Google+ can further improve on this is to hook up these Hangout